Well that was a slap to the face. Bauer Performance Sports has acquired the right to Easton’s baseball and softball business for a whopping $330 million in CASH. But along with that acquisition was the naming rights to Easton, so the remaining brands underneath “The Company,” which will be renamed BRG Sports. A third-party company is making an agreement for the rights of Easton Hockey, so don’t fret, it looks like everything is moving forward. Easton Hockey has been a traditional name in the hockey world for numerous years, so it’s good to see that their legacy will continue, which is….
Their awesome sticks. Easton, especially through the 1990′s and early 2000′s were THE stick to have. If you didn’t have an Easton, there was something wrong with you. Earlier, they were by far the leading manufacturer of two-piece sticks before one-piece composites were dropped into the market. Even then, they were still widely popular. From the Z-Bubble, to the Cyclone, and the Typhoon. But one stick stood out more than the rest, and that was the Easton Synergy. Known to be one of the lightest sticks on the market at the time, it was common to see multiple players have them at the rink. Fast forwarding to 2014, the Velocity and Mako line have made quite an impact on the stick market, offering one of the most balanced sticks with great puck feel and pop.
So what do you guys think about this? We want to hear you thoughts on this entire transaction and what this means for Easton Hockey. Check back for more updates as we love to keep you guys updated on the current events transpiring in the hockey world. You can check out all the great Easton Mako and Velocity gear at the Inline and Ice Warehouse!