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Sneak Peek: Easton Velocity Stick Line

June 18th, 2013 Chase

Throughout the 2012-2013 NHL playoffs, many have seen the all-black hockey sticks with a small white Easton logo located near the bottom of the shaft. Well ladies and gentlemen, this is the 2013 Easton Velocity hockey stick in disguise (see the picture below). Easton blacked out these models so that players would be unbiased about the looks and could get a true feel of how the stick performed. The final look will be the dark Stealth-style graphics with exposed carbon fiber, and different accenting colors depending on the model.

Easton built off of the momentum that the E28 curve (on the Mako II) created. This momentum dealt with the theory that the best goal scorers shoot the puck off of the toe rather than from the heel. Easton’s in-depth research led them to believe that the optimal shot occurs when the shaft AND blade are fully loaded, so that they both can be unloaded for maximum velocity.

So how do you load a blade, you might ask. A great analogy Easton’s Scott Bjugstad uses: “These sticks work like a diving board. The more you push on the toe, the more they jump.” Of course when he says jump, he means that you’ll get more power and velocity on your shot when you really focus on loading up the blade. This style of shooting requires a whole new thought process when designing the blade, which is why Easton created the new HyperToe reinforcement. Easton needed a blade that was very stiff in the toe section, but soft in the heel and middle of the blade to capitalize on the diving-board shooting effect. The HyperToe accomplishes this by significantly stiffening the toe with tapered ribs which also allows the heel/middle of the blade to load and flex.

In a unique move, Easton combined the the Mako and the Stealth lines to create a single Velocity line that offers both types of tapers. Therefore, there will be both a Mako and a Stealth flagship hockey stick that both utilize the HyperToe construction. The front of the sticks look nearly identical, but the difference in color comes on the back: the Mako Tapered stick has white on the backside where the Stealth Elliptical Tapered stick has orange.

The Mako Taper is called the V9 and the Stealth Elliptical Taper is called the V9E (E standing for Elliptical).  The Mako taper will be available on the V9, the V7 and V3 while the Elliptical Taper will be available on the V9E, the V5E and the V1E.

Easton Velocity V9E Stick

Easton Velocity V9 Stick

Following the successful acceptance and use of the E28 curve by players everywhere, Easton wanted to continue reaching out to more and more players about their toe-shooting technique. With this Velocity line, they will offer an E28-sibling curve called the E36 (imagine a slightly open Bauer P88-type mid-curve that utilizes a dual-lie). The dual-lie is the underlying, driving force in their shooting technique. The lie of a hockey blade is the angle of the blade in comparison to the shaft. Traditionally, hockey sticks only have a single lie but now the E3, E28 and E36 curves have one lie from the heel to the middle of the blade, as well as another lie from the middle to the toe. The heel/mid lie is there for stick handling and catching passes, like a normal single-lie blade. As you move your hands in front of your body while preparing to shoot or pass, the puck naturally pushes into the pocket of the toe, while simultaneously raising the heel up.  This lie allows the toe to sit flush on the ice so you can load the toe along with the shaft, resulting in a quick release with extreme velocity!

Be on the lookout for the entire Easton Velocity line that will be on sale at Inline and Ice Warehouse 8-23-13.

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