After years of Reebok and CCM running alongside each other as separate brands, Reebok products will begin transitioning to CCM Hockey. The CCM RibCor Stick Line is the first of many product lines that will resurface with the longstanding CCM logo attached to it. So for those who were Reebok-loyalists, it’s time to become a CCM-loyalist. The beauty is that your “brand” conversion will be seamless because it’s literally just a name change, plus I think you’ll be stoked with the new improvements in the newly rebranded CCM gear.
With all of that aside, let’s talk about CCM’s newest family of hockey sticks, the CCM RibCor’s. Leading the charge is the top of the line CCM RibCor 40K Hockey Stick. The main difference between the previous Reebok RibCor and the CCM 40K RibCor is in the Technora® aramid fiber reinforcement.