Back in 2012, CCM announced a multi-year partnership with Taylormade who is an innovative-leader in the golf industry. The original CCM RBZ Stick was the first product to be come about from this new partnership and it was immediately accepted by NHL’ers; including Gabriel Landeskog and Ryan Nugent-Hopkins. Fast-forward two years and CCM is now preparing to release their third generation RBZ stick, named the CCM RBZ SuperFast.
For all of you CCM Crazy Light fanatics, CCM has done you one better and finally came out with their newest RBZ protective line. While they do have many similarities between the past and present lines, there are some key new features that really make the RBZ’s stand out and I’m sure you guys are interested in what they have to offer. All of their gear will include top to bottom pricing with the 90, 110, 130, 150 (SR. only) and the RBZ.
CCM’s product development team knew the strengths and weaknesses of their past gear releases so they needed to figure out what they can do to improve and be a competitive force in the hockey gear market. Looking at last year’s U+ lineup, there were definitely some things that could be improved on. They wanted to keep the same overall theme: gear for the crafty and agile player who needs to cut as much weight as possible. CCM kept their iconic Crazy Light U Foam on the flagship RBZ for shins, shoulders, elbows and ice pants, which shares the same properties as high-density foams that provide professional level protection. What separates it from the rest? It weighs a fraction of other foams, and on your protective gear, the foams make up most of the weight; by CCM’s studies, about 4 pounds of weight to be exact.
8 months ago, CCM & Taylormade took the hockey world by storm with the introduction of the CCM RBZ and pretty soon we started seeing a lot of NHL players Strap a Rocket to the Puck (RBZ Tagline). For more information on that stick, check out the RBZ blog. It’s no surprise that the stick quickly grew in popularity and it didn’t take very long to see RBZs in nearly every locker room. Looking to build off the success of the RBZ, CCM & Taylormade will release the CCM RBZ Stage 2 in July . The Stage 2 has already seen NHL action with top players like Gabriel Landeskog of the Avalanche & Toronto’s Nazem Kadri. So let’s take a look at what CCM and Taylormade improved on with their second shot at the RBZ.
Well, it’s that time of year when many of the big brands release their new sticks. CCM came out with the RBZ, Warrior dropped the Covert DT1, Easton releases the RS II on the 7th, Bauer comes out with the TotalOne NXG on Sept. 17th, and Reebok moves forward with the 20K on the 15th. Let’s take a quick look at these new top-of-the-line sticks and the technology that sets them apart from the rest.