After years of Reebok and CCM running alongside each other as separate brands, Reebok products will begin transitioning to CCM Hockey. The CCM RibCor Stick Line is the first of many product lines that will resurface with the longstanding CCM logo attached to it. So for those who were Reebok-loyalists, it’s time to become a CCM-loyalist. The beauty is that your “brand” conversion will be seamless because it’s literally just a name change, plus I think you’ll be stoked with the new improvements in the newly rebranded CCM gear.
With all of that aside, let’s talk about CCM’s newest family of hockey sticks, the CCM RibCor’s. Leading the charge is the top of the line CCM RibCor 40K Hockey Stick. The main difference between the previous Reebok RibCor and the CCM 40K RibCor is in the Technora® aramid fiber reinforcement.
Back in 2012, CCM announced a multi-year partnership with Taylormade who is an innovative-leader in the golf industry. The original CCM RBZ Stick was the first product to be come about from this new partnership and it was immediately accepted by NHL’ers; including Gabriel Landeskog and Ryan Nugent-Hopkins. Fast-forward two years and CCM is now preparing to release their third generation RBZ stick, named the CCM RBZ SuperFast.
For all of you CCM Crazy Light fanatics, CCM has done you one better and finally came out with their newest RBZ protective line. While they do have many similarities between the past and present lines, there are some key new features that really make the RBZ’s stand out and I’m sure you guys are interested in what they have to offer. All of their gear will include top to bottom pricing with the 90, 110, 130, 150 (SR. only) and the RBZ.
CCM’s product development team knew the strengths and weaknesses of their past gear releases so they needed to figure out what they can do to improve and be a competitive force in the hockey gear market. Looking at last year’s U+ lineup, there were definitely some things that could be improved on. They wanted to keep the same overall theme: gear for the crafty and agile player who needs to cut as much weight as possible. CCM kept their iconic Crazy Light U Foam on the flagship RBZ for shins, shoulders, elbows and ice pants, which shares the same properties as high-density foams that provide professional level protection. What separates it from the rest? It weighs a fraction of other foams, and on your protective gear, the foams make up most of the weight; by CCM’s studies, about 4 pounds of weight to be exact.
While long-time hockey fans are excited to see the name “Tacks” back on hockey skates, CCM has also introduced the Tacks name into the stick market. The philosophy behind the Tacks Sticks is very similar to that of the Tacks Skates, explosive power. All models in the CCM Tacks Stick Line (which includes the Tacks, 5052, 3052 and the 1052) are constructed with a traditional mid-kick point. This specific flex profile is a pro-favorite and it’s geared for the player who aggressively leans into and loads up on big shots. Mid-kick sticks are capable of storing and releasing more energy than low-kick sticks, which is why they’re recommend for heavy shooters.
8 months ago, CCM & Taylormade took the hockey world by storm with the introduction of the CCM RBZ and pretty soon we started seeing a lot of NHL players Strap a Rocket to the Puck (RBZ Tagline). For more information on that stick, check out the RBZ blog. It’s no surprise that the stick quickly grew in popularity and it didn’t take very long to see RBZs in nearly every locker room. Looking to build off the success of the RBZ, CCM & Taylormade will release the CCM RBZ Stage 2 in July . The Stage 2 has already seen NHL action with top players like Gabriel Landeskog of the Avalanche & Toronto’s Nazem Kadri. So let’s take a look at what CCM and Taylormade improved on with their second shot at the RBZ.