Easton, the leader in composite hockey sticks, is once again taking composite sticks to the next level. Building off Easton’s popular SE16 stick Easton will introduce the customizable EQ50 composite stick.
Easton EQ50 Hockey Stick
Easton’s SE16 stick offered the player one of the softest touches in the game with its Focus Weight Technology™. A process that places weight in key areas in the blade and the shaft to improve the balance and feel. Easton has built on this technology in the EQ50 stick. The EQ50 will feature a fine-tuned, exposed weight system in the heel of the blade. Redistributing the weight in the blade to the heel dampens the blade in the key impact section, allowing the player to cradle passes easier improving puck control.
Easton's Focus Weight Blade Technology
To offset this redistributed weight in the blade, Easton precisely adds weight to the end of the shaft. Weight at the end of the shaft counter balances the blade for optimal swing weight. This Focus Weight Technology™ delivers a truly balanced feeling stick with enhanced puck control. And it gets even better. The Easton EQ50 stick allows the player to customize the balance of the stick, by adding/subtracting removable weights in the end plug. By adding/subtracting one or more of the 5g metal discs the player can fine-tune the balance of the stick to meet their preference. As a guide Easton provides a chart on the stick to calculate the recommend number of disc based on the length of the stick.
Easton Focus Weight Shaft Technology
The rest of the Easton EQ50 stick is constructed of the highest level of materials and specs that Easton is know for. Like Compression molding for a precise, consistent feel, Kevlar® wrapping for added durability, and Multi-Rib™ blade construction that ensures a stiff, accurate blade.
The Easton EQ50 hockey stick will be available for pre-sale at IceWarehouse.com and InlineWarehouse.com early September.
The Next Big Thing… The Easton Stealth S19 Z-SHOCK helmet. Easton is gearing up to revolutionize the helmet market just as they did the stick market with the introduction of a one-piece composite stick back in 1999. The Stealth S19 Z-SHOCK is a one-piece composite helmet. That’s right! The S19 laminates EPP foam and the plastic polycarbonate shell as one unit. This construction delivers new higher levels of protection at nearly HALF the weight of current hockey helmets.
The increase in protection and reduction in weight is achieved from the one-piece design which allows Easton to replace air gaps created by layers of plastic found in traditional two-piece helmets with protective EPP foam. Since they can fill these gaps with protective foam they can actually use a thinner layer of the foam throughout the helmet to achieve the required protection level. And since the components of the S19 helmet are laminated together acting as one solid state, this design allows the helmet to absorb impacts better increasing the level of protection beyond two-piece helmets.
Since the S19 helmet is a one-piece design a performance fit is achieved through 5 different shell sizes, oversized comfort pads and a micro adjustable back strap.
The S19 helmet definitely passes the mirror test with at minimum a 20% reduction in the overall outer dimensions when compared to other popular high-end helmets on the market today. It delivers that sought after slim, non-bubble head look that has made Bauer 4000 and CCM 652 styled helmets so popular for years yet in a more protective and lighter helmet. That’s why NHL players are referring to it as the Next Big Thing. And I would have to agree.
Easton is planning on showcasing S19 in the upcoming 2010 Olympics and delivering it to InlineWarehouse.com and IceWarehouse.com in April. The first delivery will consist of black, white, navy and red color ways, with 10 more colors to be released in June. The helmet will only be available in a helmet only version and the MSRP will be $169.99. Easton will sell separately a Stealth S19 wire cage that will pair up nicely with the helmet. The S19 cage will offer rectangular shaped bars throughout the mask for enhanced vision and a dual density, moisture wicking chin cup.